It must be frustrating to sit on an album for months once it’s completed before you can release it. On the flipside, Don Broco have had a good few months to promote their upcoming release and the hype surrounding it certainly hints at it being something big. But is it?
Big is not the right word. Huge, mammoth, colossal – these all seem more appropriate. Unlike most albums that have a few big numbers in the midst of a slew of good tracks, ‘Priorities’ is packed to the brim with hits. From the tenacious guitar kick of ‘Priorities’ to the drummed undertones of ‘Yeah, Man’, Don Broco have not only set a new bar in their song-writing but managed to focus on each member’s talents in the process.
From the quirkier harmonics through various verses to the punctuated stand out lyric of “I miss you pumpkin”, there’s so much that stands out on a first listen that it’s difficult to find a song that slips by unnoticed. The band have a bit of a template for certain moments, yet it doesn’t mean the album is repetitive. The verses are usually quiet and subdued, while the chorus and interludes prove big and explosive. It’s a good formula, because it really, really works. ‘Fancy Dress’ is a key example of this phenomenon – an explosive introduction leads to the quieter verse before returning to the massive chorus, one of the biggest ‘Priorities’ has to offer.
‘Whole Truth’ surpasses the rest, despite the exceptionally high quality across the board. Speedy harmonics lay base to a bouncy verse, the bridge soars discreetly towards the chorus, which then takes hold and leaps into life with one of the catchiest choruses you’ve heard in a while.
This is Don Broco. This possesses the qualities synonymous with Don Broco but they’re bigger, better and tighter. The hooks are addictive, there’s an ever-present swing and – damn – this is just a brilliant album. It’s infectious, it’s addictive and it’s about to open many, many doors for this band. Fantastic.